On June 14th 2018, the Cherie Blair Foundation for Women, which was founded by Cherie Blair, spouse of the former British Prime Minister (Tony Blair), WISE, Qualcomm and other partners, announce the DevelopHer project to empower Women Entrepreneurs in Vietnam to Become Successful Business Owners
Through the DevelopHer project, the HerVenture mobile app was launched in Vietnamese to provide an inexpensive and flexible means for women who own micro and small businesses to receive essential business training, tips and support to move to the next level of growth. The mobile app contains five learning tracks for building business knowledge and skills, suggests personalized learning roadmaps and provides content in bite-sized and engaging formats that make it easy for users to fit their learning experience around their busy schedules. The app features a user-friendly interface, sends reminders and incentivizes users to progress through the learning and includes evergreen content that can be accessed offline. The app also allows users to find and connect with each other based on location and industry and share content on social media.
“With a friendly interface, HerVenture offers short, easy-to-understand business lessons in just 6 to 8 minutes each. This allows women to learn flexibly and effectively during periods of vacancies between jobs, or waiting for buses, waiting to pick their children from school. Studying is not as hard as with thick books, but it is quite fun to play a useful and interesting game” said Tu Thuy Hien, WISE CEO in Demo session at the event.
Any woman entrepreneur in Vietnam can download the HerVenture mobile app through the Google Play Store; At least 3,000 women are expected to download the app in its first year.