Launched in March, 2017, the Women’s Initiative for Startups and Entrepreneurship (WISE) is created by the Mekong Business Initiative (MBI) – a facility jointly funded by the Australian Government and the Asian Development Bank, and is supported by the Swiss Entrepreneurship Program (Swiss EP) and Saigon Innovation Hub (SIHUB).

WISE has a wide network of partners who support women startups and enterprises, ranging from active development partners, incubators, business associations, to service providers in the startup and entrepreneurship ecosystem. 

OUR MISSION is to foster, connect and support women-owned and led startups and businesses in Vietnam to thrive, with a vision to expand throughout the Mekong region.


  • WISE operates an open virtual platform to provide information about business opportunities, resources and knowledge available and relevant for women startups and entrepreneurs
  • WISE creates an interactive community for female entrepreneurs and players interested in working with and supporting them.
  • WISE provides need-based resources to promising startups and businesses to have impact.


  • Information and knowledge
  • Community activities and networking events
  • Research, data and policy advocacy for better business environment
  • Training and mentoring
  • Increased access to finance
  • Incubation/acceleration programs